Design/Video/Marketing Services
In an era filled with endless information, capturing the attention of clients, effectively delivering messages, and ultimately achieving business success is increasingly important. For public institutions, educational bodies, and corporations, professional design, video, and marketing skills are essential to promote policies, establish brand images, and expand business results.
LNP designs solutions at the intersection of public purpose and regional value, transcending simple event planning. Since our establishment in 2014, we leverage our unique experience and know-how to detail how LNP's 'Design/Video/Marketing' services contribute to the communication goals of institutions and corporations.
Why is expertise necessary in Design/Video/Marketing?
Many institutional and corporate managers face the following challenges:
Fragmented Messages: When an institution's or company's message is delivered inconsistently, it hampers building brand recognition and trust.
Low Attention and Engagement Rates: When content is not visually appealing or mismatched with the target audience, it results in minimal promotional impact and difficulty in engaging the public.
Limitations in Visualizing Complex Information: Difficulty in visually conveying complex and specialized policy or business content in a way that is easily understandable and relatable by the public.
Responding to Rapidly Changing Digital Marketing Environments: A shortage of specialized personnel to respond effectively to fast-evolving trends in social media and video platforms, and to plan and manage continuous content.
Low Performance Compared to Budget: Despite significant budgets, the absence of a clear strategy results in failing to achieve expected promotional effects or results.
These issues prevent crucial messages from reaching the public, miss opportunities to build brand image, and ultimately hinder achieving communication objectives.
LNP's Proposed 'Solution Design'
Maximizing Brand Value through 'Strategic Design Planning and Production'
We focus on more than mere design production, aiming to effectively visualize the core values and messages of institutions and companies. From brochures, posters, and leaflets to website UI/UX design, we build a consistent and compelling visual identity, enhancing brand awareness and trust.
[Performance Highlights]
Online Promotion Management and Promotional Print Production for Busan Design Promotion Agency: Dedicated for years to Busan Design Promotion Agency's online promotion and various promotional print productions, contributing to effectively building the external image of a design-specialized institution.
Preparation for the 37th Busan Industrial Design Exhibition: Supported the successful preparation of a large-scale design-related event, showcasing expertise.
Meridient Package Design: Enhanced the appeal of products through corporate package design.
Story-based Video Content Planning and Production
We plan and produce video content that delivers complex policy or business content simply and interestingly. By expressing institutional and corporate messages through visual storytelling in formats such as promotional videos, sketch videos, documentaries, and animations, we foster public understanding and empathy.
[Performance Highlights]
Promotional Video Production for an Interactive Media Service Platform Development: Produced promotional videos effectively conveying the concept of advanced technology services.
Informational Video Production for Busan Global Game Center Support Program: Created videos that easily guide public institutions' crucial support programs, enhancing information accessibility.
Production of Photos and Promotional Videos for Busan Virtual/Augmented Reality Convergence Center: Developed photo and video content aiding the understanding of the new technology field of virtual/augmented reality.
Staff Management and Video Production for the Busan International Art Fair (BAMA): Produced videos vividly conveying the event's atmosphere, enhancing its value.
Digital Marketing and Channel Operations Driving Results
Based on target audience analysis, we establish and implement optimal online marketing strategies, including planning and managing SNS accounts/YouTube channels and executing digital advertising. From content production that boosts viral effects to real-time communication management, we amplify campaign effectiveness and create tangible results through integrated digital marketing.
[Performance Highlights]
Promotion Operation for Busan Global Game Center: Consistently carried out promotional operations for the game industry, expanding online influence.
SNS Promotion and Supporters Management for Gyeongbuk Global Game Center: Contributed to message proliferation by actively using SNS channels and managing supporters.
SNS Promotion and Content Production for the Senior-friendly Industry Support Center's Promotional Experience Hall at Busan Technopark: Produced SNS promotions and content to raise public awareness in specific industry fields.
SNS Promotion Management for Korea Ocean Business Corporation: Expertly operated public institution's SNS channels, enhancing public communication.
The LNP Formula for Achieving Goals: Systematic Service Process
LNP promises successful communication for our client institutions and companies through the following systematic process:
[Stage 1] Goal Setting and Strategy Development: Clearly identify client communication goals (brand awareness improvement, policy promotion, specific campaigns, etc.), and develop optimal design, video, and marketing strategies to achieve them.
[Stage 2] Planning and Content Development: Based on established strategies, develop design drafts, video scripts, and marketing channel-specific content plans through close communication with the client, making necessary revisions and complements.
[Stage 3] Production and Execution: Under confirmed plans, professional designers, video experts, and marketers produce high-quality design deliverables and video content, executing digital marketing campaigns.
[Stage 4] Monitoring and Performance Analysis: Real-time monitoring of ongoing marketing campaign performance and post-completion data analysis to assess goal achievement and provide detailed reports.
[Stage 5] Optimization and Post-Management: Optimize future campaign strategies based on analysis results, providing continuous brand management consulting and post-management.
LNP's Partnerships: Trust Proven by Credibility
As an Industrial Design Specialist Company, LNP is officially recognized for its expertise in the design field. Additionally, we are acknowledged for our professionalism and credibility in marketing and communication as directors of the Busan Convention Industry Association, members of the Busan Tourism MICE Promotion Association, and members of the Busan MICE Alliance.
LNP has built trust through long-term successful partnerships with numerous public institutions and major organizations, including the National Statistical Office, Korea Film Council, Busan Metropolitan City Office of Education, Chamber of Commerce, Busan Bank, Gimhae Culture Foundation, Busan Design Promotion Agency, Busan Global Game Center.
LNP does not plan events; we design solutions.
